Architects of Change

Fintech Marketing

September 01, 2021 Episode 8
Architects of Change
Fintech Marketing
Show Notes

Nina sits down with Mambu's VP of Marketing, Laurel Wolfe, and Lucy Woolfendon, Founder of the Part-Time CMO to discuss fintech marketing. They talk about the infamous claim that fintech startups "have no marketing budget" and discuss the rise of influencer and celebrity marketing within financial services. Stay tuned in to hear their discussion on managing multiple competing stakeholders in an organisation and staying focused on the right KPIs. This is a must-listen episode for any fintech marketeer or anyone interested in fintech!